Social Entrepreneur | Change maker | Speaker | Leader | Gen Z Advocate

Founder of Youth Leadership Academy Australia

Introducing Wil.

Gen Z doesn’t need you to sound like them—WE need you to understand US. Let’s help you build that connection.

Wil’s mission is to help clients build authentic, lasting connections with Gen Z.

Personalised strategies for your team.

Keynote Speaking

Wil’s keynote speaking sessions are inspiring and engaging. They focus on bridging the generational gap between teams and young people. Wil share’s insights into Gen Z's motivations and values, equipping employers with strategies to foster meaningful connections and build a thriving workplace culture.


Consultation & Advice

Through tailored consulting and advice, I provide organisations with strategic insights to enhance their engagement with young people. Together, we'll explore innovative recruitment, retention, and development approaches, ensuring your organisation remains competitive and appealing to the next generation of talent.


Workshops

Wil’s interactive workshops are designed to be practical, offering employers hands-on tools and techniques for effectively engaging with young talent. Participants will gain practical experience in communication, collaboration, and understanding the unique challenges faced by younger generations, empowering them to create a supportive and inclusive work environment.


WIL’S MISSION

As a young person, Wil’s mission is to take the mystery out of supporting the young people in your organisation.

tl;dr who is wil?

Wil Massara is an Australian social entrepreneur and gen Z expert who founded the Youth Leadership Academy Australia (YLAA) at 15, impacting over 40,000 young people across 1,100 schools.

Wil also co-hosts "Podclass," develops youth engagement strategies, and earned his MBA by 21, showcasing his dedication to empowering young leaders.

Entrepreneur

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Change Maker

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Gen Z Expert

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Entrepreneur · Change Maker · Gen Z Expert ·

CHANGE MAKER

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Entrepreneuer

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Gen Z Expert

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CHANGE MAKER · Entrepreneuer · Gen Z Expert ·

MY THOUGHTS ON OUR FUTURE

Notes from WIL’s BLOG